Business Tips: Why Fake It Till You Make It Is Bad Advice

Business Tips: Why Fake It Till You Make It Is Bad Advice

Awesome Tip: Why Fake It Till You Make It Is Bad Advice



So many people feel like they have to “fake it till they make it” in business …

But let me tell you something:

There’s a fine line between having blind faith and confidence in your abilities and “posturing” to other people like you’re bigger than you actually are.


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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.

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36 Replies to “Business Tips: Why Fake It Till You Make It Is Bad Advice”

  1. Good point with how it only fools other losers. It’s just a bunch of losers pretending to be cooler than the other guy pretending to be cool. They put all their money and thought into looking the part. You have to take that money and all your time and actually becoming that person that you’re pretending to be. Which ironically means doing pretty much the opposite.

  2. I love Gary’s content and practical info across all boards. Sound advice doesn’t have to be tweaked. I recently started my YouTube channel giving my .2 cents as well. Just crossed the 10k view mark. I would really appreciate some support getting subscribers. Thank you in advance.

  3. We now live in a world where transparency has won.
    Many people project themselves which they are not and that's the reason why 99% of them are failing.
    The problem with faking it till you make it in today's world is you are exposed.
    Don't overthink it. If you're confident enough it will work out.

  4. i get the point here why it can be real bad advice, but for me the message of faking it till you make it means to adapt the mindset of a Person that achieved your Goal already, in order to understand how to get there. While you're adapting new mindset points you're fake in some kind of way, but that's necessary to get where you want and to become who you want, bc your goals often have nothing in common with your present personality. For me it works 🙂

  5. This really is the truth. I’ve just been overwhelmed with fake accounts constantly following me and then the unfollow me. I know that eventually they’ll be exposed so I don’t give a shit about them anymore. I just talk to the ones who speak to me.

  6. Hey, guys! I am an entrepreneur from Brazil. Just beginning my Youtube channel and I am talking about the hustle of young entrepreneurs, the hardworking, and all that stuff about the players from my country. However, I think it will be very nice to have a difference perspective from someone who is trying to make it from abroad. And I want to show it to my audience. Does anyone up to an interview and a chat with me? I'd love to hear from you, something around 20-30 mins at maximum! Thanks, guys 🙂

  7. Me, personally I believe in "fake it until you make it" but not in the way you've described in the video Gary. I never portray myself to friends for the vanity that I've made it.

    For me, I faked it when I approached clients I wanted to work when I was first making the transition into freelance work. I knew I could deliver however I wasn't able to demonstrate with previous work. I talked my way into winning the job, I then delivered on what I promised. Now I have examples of work to evidence what I'm telling them I'm going to do. I faked it, then I made it.

    Much love Gary, keep inspiring!

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